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The Center of Excellence Sales Podcast takes a casual, conversational approach to sales fundamentals and best practices to take any salesperson to the next level. Through its training programs, custom engagements, and online resources, the Center of Excellence provides training to more than 992 Young Automotive Group employees within Utah and Idaho. The COE provides training programs on Management, Leadership, Sales, and Customer Service.
The Center of Excellence Sales Podcast takes a casual, conversational approach to sales fundamentals and best practices to take any salesperson to the next level. Through its training programs, custom engagements, and online resources, the Center of Excellence provides training to more than 992 Young Automotive Group employees within Utah and Idaho. The COE provides training programs on Management, Leadership, Sales, and Customer Service.
Episodes

Monday Oct 13, 2025
The Most Important Step in the Sales Process
Monday Oct 13, 2025
Monday Oct 13, 2025
In this episode, the team welcomes first-time guest (and mustache icon) Austin James, THE Sales Trainer with the Center of Excellence, to talk about one of the most misunderstood truths in sales: the most important step in the sales process is the one you're on.
Austin, Brad, Oliver, and Tim break down why rushing ruins results, and why slowing down and truly mastering the process helps you win trust, close more deals, and avoid chaotic conversations.
From bypass phrases to focus hacks to begging (yep, begging) for the next step, this episode is a must-listen for sales pros who want to actually be pros.

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